Pharmaceutical Sales ForecastingPharmAnalytics is a consulting firm specializing in designing patient-based and prescription-based sales forecasting models for clients in the pharmaceutical and biotechnology industries. We offer a highly qualified team with the ability to quickly identify major sales forecasting issues and work closely with clients to develop customized modeling solutions.
Our pharmaceutical sales forecasting models are designed to:
- Improve forecasting accuracy;
- Provide strategic insights into the business and improve decision making; and,
- Take the mystery out of sales forecasting.
Our unique combination of forecasting expertise and years of industry
experience allow us to fully understand our clients' sales forecasting needs
and design customized sales forecast modeling solutions to meet those needs.
"We have used PharmAnalytics to conduct work for us in both our US and Canadian offices. I have been extremely happy with their work and feel that it has made a great difference to both these operations."
Jan Fuhr Miller
Director, Finance & Business Administration at Lundbeck USA, Inc.
PharmAnalytics was founded on a need for well-designed, thoroughly researched and user-friendly sales forecasting models in the pharmaceutical industry.
Armed with experience in pharmaceutical sales, marketing, market research,
and expertise in sales forecast models the principals met with dozens of
potential clients. What they found was that most were dissatisfied with
their current forecasting methods. 'Off-the-shelf' forecasting software
often failed to provide the flexibility needed to address the impact of
market events on brand sales. In addition, many of the in-house forecasting
models tended to be poorly designed and difficult for anyone but the
developer to understand and easily navigate.
These executives recognized that forecasting the future in pharmaceutical markets is complicated by the potential for new competitors, loss of patent protection, and changes in product indicators or public formulary reimbursement. Any one of these events can have an impact in the millions of dollars for the company. A lack of insight on these impacts can lead to improper marketing decisions.
Lacking either the time or expertise required to build better forecasting models, more and more companies are looking to PharmAnalytics. One of the company’s principals, Rob MacLennan notes, “We can proudly say that we’ve built sales forecasting models for some of the leading pharmaceutical companies. But more importantly we’ve helped these clients answer important question and enabled them to make better informed decisions about their brands.”
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